IN THEORY
A CREATIVE MARKETING AGENCY
THOUGHTFUL STRATEGY. HONEST PARTNERSHIP. IMPACTFUL OUTCOMES.
In Theory is a full-service marketing partner built for brands that value clarity and intention. We combine strategic consulting, creative direction, and execution to turn ideas into measurable impact. Our process is simple: think deeply, move deliberately, and deliver work that drives momentum.
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About In Theory
Founded in 2021, In Theory was
Our agency specializes in consulting and long-term, full-service marketing engagements.
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Select Services
Basic Squarespace Website + Setup
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Signature Services
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Our most comprehensive (and popular) service.
This retainer-based service provides access to our full suite of marketing solutions. Designed for brands seeking strategic leadership or hands-on support to fill critical gaps, we integrate seamlessly with your team to deliver targeted planning, ongoing campaign management, and measurable growth. -
Strategic guidance, when and where you need it. This consulting engagement is built for clarity. It’s a space to think out loud, refine ideas, and get expert perspective on what to do next — and why. We listen closely, ask the right questions, and offer sharp, actionable insight rooted in experience.
You leave with a focused roadmap, tailored recommendations, and the confidence to lead your marketing with intention, in-house.
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Custom Squarespace web design, tailored to your vision.
Every website we build is uniquely crafted to reflect your brand and business goals. From streamlined setups with full account and domain configuration to advanced designs featuring custom animations and refined code, our work adapts to your needs and ambitions.
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Portfolio
Recent Projects + Impactful Outcomes
A curated selection of recent projects, outcomes, and brand evolutions we’ve helped shape. Since 2021, we’ve supported the launch of over 3,000 campaigns and contributed to more than $50 million in client revenue.
We respect the privacy and strategic discretion of the brands we partner with. Many opt to keep our work confidential through a clause included in our agreements, allowing us to protect proprietary insights and preserve the integrity of internal positioning.
As a result, much of our work is showcased through anonymized case studies. For those seeking deeper insight, we’re happy to facilitate a direct introduction to one of our long-term clients.
Partnership by design — purposeful partnership starts here
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Contact Us
In Theory is headquartered in St. Petersburg, Florida, serving clients worldwide.
If you’re interested in working together, the first step is a Discovery Call or Consultation. This initial conversation allows us to better understand your needs, evaluate fit, and recommend the most effective path forward.
To get started, book directly or email us at hi@intheorymarketing.com. All inquiries are reviewed with intention, and we respond within 2–3 business days.
